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Apply Later Req ID 01FPV Date posted 01/17/2017

Main Purpose of the Job

The PMM is responsible for the management of the portfolio of products for their crop(s) – throughout the lifecycle – with particular emphasis on effective product advancement, launch and marketing support. They are responsible for all elements of the marketing mix ranging from product strategy, through launch to effective demand creation and promotion.

Key Responsibilities

Activities can include, but are not limited to:

Demand Creation

Participate in all types of customer and field activities with Commercial Team related to relevant Crop

Define prioritized (Basic, B+, Premium) plan of products to support

Agree allocation of demand creation resources

Develop effective market positioning for new launches (4P's)

Develop pricing strategy and Added Value assessment for pricing & recommend to RPM

Define and implement compliant market funding programs (technical & customer comms)

Develop and execute creative plans for demand creation with agencies

Develop and execute CRM tactics in combination with Sales

Develop and maintain digital content with central Support

Manage marketing budget, vendors, and agencies

Portfolio Management

Lead multi functional Portfolio Meeting for Specific Crop(s) within Commercial team

Track Products in CTC

Initiate Registrations in Trackwise in coordination with RPM

Manage Portfolio Meetings and Advancement/Exit Recommendations to RPMs


Organize gathering and validation of Market Intelligence (Mkt size, trends, competitive price) data

Portfolio Team input into Breeding targets (PMT) with RPM

Participate inCOP with Commercial Teams

Participate in Monthly IBP Demand Review

Accurate Forecasting aligned with Sales to input to IBP for CY + 2 onwards

Develop and align PHA with Portfolio Team and RPM

Work across all functions to input to LRP

Work across all functions to input to Budget


Degree in Business, Agronomy, Marketing


Experience in Agriculture/Vegetables desirable

Previous role(s) in Portfolio/Product management or Technology Development or Marketing/Promotion or Agricultural Sales

Worked in cross-functional teams.


·         Customer oriented

·         Highly oriented to results

·         Ability to think strategically but with hands on style and strong emphasis on day to day work and tactical implementation

·         Strong analytical skills

·         Strong communication and presentation skills

·         Ability to work in and lead a team

·         Ability to influence without authority



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Scope of the Role


The PMM is part of the Commercial Team and functionally the Product management and Marketing team.

The PMM is responsible for Marketing and Portfolio management for in average between 1 and 3 Crops in the Commercial Team geography. The PMM leads Crop Teams which manage those crops for the Commercial Team.


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  • Marketing/Product Management, Miranda, Murcia, SpainRemove