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Portfolio Marketing Manager

Apply Later Req ID 01V60 Date posted 12/05/2018

ThePortfolio Marketing Manageris responsible for the management of the portfolio of products for their crop(s) – throughout the lifecycle – with emphasis on effective product advancement, launch and marketing support. They are responsible for all elements of the marketing mix ranging from product strategy, through launch to effective demand creation and promotion.  

Key Responsibilities:

Demand Creation

  • Participate in all types of customer and field activities with Commercial Team related to relevant Crop
  • Define prioritized (Basic, B+, Premium) plan of products to support
  • Agree allocation of demand creation resources
  • Develop effective market positioning for new launches (4P's)
  • Develop pricing strategy and Added Value assessment for pricing & recommend to RPM
  • Define and implement compliant market funding programs (technical & customer comms)
  • Develop and execute creative plans for demand creation with agencies
  • Develop and execute CRM tactics in combination with Sales
  • Develop and maintain digital content with central Support
  • Manage marketing budget, vendors, and agencies
  • Lead multi-functional Portfolio Meeting for Specific Crop(s) within Commercial team
  • Track Products in CTC
  • Initiate Registrations in Trackwise in coordination with RPM
  • Manage Portfolio Meetings and Advancement/Exit Recommendations to RPMs
  • Organize gathering and validation of Market Intelligence (Mkt size, trends, competitive price) data

Portfolio Management

  • Lead multi-functional Portfolio Meeting for Specific Crop(s) within Commercial team
  • Track Products in CTC
  • Initiate Registrations in Trackwise in coordination with RPM
  • Manage Portfolio Meetings and Advancement/Exit Recommendations to RPMs
  • Organize gathering and validation of Market Intelligence (Mkt size, trends, competitive price) data 
  • Degree in Business, Agronomy, Marketing
  • Experience in Agriculture/Vegetables desirable
  • Previous role(s) in Portfolio/Product management or Technology Development or Marketing/Promotion or Agricultural Sales
  • Worked in cross-functional teams.
  • Customer oriented
  • Highly oriented to results
  • Ability to think strategically but with hands on style and strong emphasis on day to day work and tactical implementation
  • Strong analytical skills
  • Strong communication and presentation skills
  • Ability to work in and lead a team
  • Ability to influence without authority
  • English – fluent
Apply Later